Generational shift in the popcorn factory! – SUNDLINGS

Generational shift in the popcorn factory!


Emma Sundling Bustad, current Vice President, is set to become the new CEO at Sundlings. She will take the reins on June 11, 2021 and replace founder Per Sundling who has had the role since the company was established in 1990. In collaboration with the movie cinema industry, Sundlings has built up and developed the sales of popcorn and snacks for over 30 years and is currently the leading Nordic supplier of popcorn and snacks to cinemas and arenas. Per Sundling will continue at the company in the capacity of active Chairman of the Board.

The timing couldn’t be better for the next generation to take over, says Per

Emma will continue in the same spirit as her father. Following her Master’s in Engineering degree, she has held various positions outside Sundlings, primarily in the grocery sector, before taking on the roles of Head of Purchasing and Vice President in the family company six years ago.

Emma has unwavering commitment to our company, customers and partners. We are close to pulling through a difficult period for our entire industry. Once things go back to normal, she will execute the strategy we have made to ensure continued growth for Sundlings, Per says

It is inspiring to be given the opportunity to run the family company,” says Emma. “I am proud of what Sundlings has built up in the last thirty years and it’s from this stable base we will continue to add value for our customers and to develop the popcorn and snacks market.

Sundlings, like the rest of the industry, has been greatly impacted by the pandemic. It is a crisis unlike any other in the company’s history. By collaborating with the staff, suppliers and customers, Sundlings has managed to overcome a number of obstacles and now that things are slowly going back to normal, Emma has the confidence to look to the future.

One of our greatest strengths is that we are quick to adapt to new conditions and to our customers’ needs. It has helped us weather several storms and just goes to show that we stand strong with our customers when things get tough. A year ago, we had to put some of our development plans on hold. However, our investment in consumer products has begun to gain momentum and we are now ready to launch a number of projects once other markets start opening up, Emma says.


For more information, please contact:

Per Sundling, resigning CEO of Sundlings Sverige AB/Sundlings Norge AS +46 (0)708-401104

Emma Sundling Bustad, incoming CEO of Sundlings Sverige AB/Sundlings Norge AS +46 (0)709-583080